MICE is used to refer to a particular type of tourism in
which large groups, usually planned well in advance, are
brought together for some particular purpose. Recently,
there has been an industry trend towards using the term
Meeting Industry to avoid confusion from the acronym.
Other industry educators are recommending the use of
"Events Industry" to be an umbrella term for the vast
scope of the meeting and events profession.
Most components of MICE are well understood, perhaps
with the exception of incentives. Incentive tourism is
usually undertaken as a type of employee reward by a
company or institution for targets met or exceeded, or a
job well done. Unlike the other types of MICE tourism,
incentive tourism is usually conducted purely for
entertainment, rather than professional or educational
purposes. MICE tourism usually includes a well-planned
agenda centered on a particular theme or topic, such as
profession trade organization, a special interest group
or an educational topic. Such tourism is o(en a
specialized area with its own exhibition.
SME H2H is always with its best practices providing with
the help of their worldwide MICE experts a great deal to
those who are looking forward to avail high-pro
facilities within the competitive budget.
free to write us in order to facilitate your MICE needs