Meetings, Incentives, Conferences, and Exhibitions (MICE):

MICE is used to refer to a particular type of tourism in which large groups, usually planned well in advance, are brought together for some particular purpose. Recently, there has been an industry trend towards using the term Meeting Industry to avoid confusion from the acronym. Other industry educators are recommending the use of "Events Industry" to be an umbrella term for the vast scope of the meeting and events profession.

Most components of MICE are well understood, perhaps with the exception of incentives. Incentive tourism is usually undertaken as a type of employee reward by a company or institution for targets met or exceeded, or a job well done. Unlike the other types of MICE tourism, incentive tourism is usually conducted purely for entertainment, rather than professional or educational purposes. MICE tourism usually includes a well-planned agenda centered on a particular theme or topic, such as profession trade organization, a special interest group or an educational topic. Such tourism is o(en a specialized area with its own exhibition.

SME H2H is always with its best practices providing with the help of their worldwide MICE experts a great deal to those who are looking forward to avail high-pro facilities within the competitive budget.

Please feel free to write us in order to facilitate your MICE needs accordingly.

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